Zumba Fitness Announces Strategic Partnership With Top Media and Technology Firms
MIAMI, March 8, 2012 /PRNewswire/ -- Zumba Fitness, the global multimedia fitness leader and creator of the acclaimed Zumba dance-fitness party workout, announced today that The Raine Group and Insight Venture Partners made a minority investment in the company. The strategic partnership will further grow and optimize the company's digital and media footprint, generating even more mass awareness for the global brand. The partnership will bring new benefits to all members of the Zumba community including class participants, instructors, fitness facilities and the health and fitness industry.
"This strategic partnership will allow us to unlock the potential of our brand for years to come," said Alberto Perlman, CEO of Zumba Fitness.
New Study in Obesity Journal Finds Armband System Boosts Weight Loss Efforts
PITTSBURGH, Pa., April 10, 2012 /PRNewswire/ -- A new study published in Obesity, the official journal of the Obesity Society, shows that the combination of wearable body monitors and behavior support increased weight loss over behavior support alone by keeping consumers engaged in the program.